// About Us


A lil bit about this old boat we’ve been sailing for the past 14 20 or so years…

Many people call in and ask if BMX Direct have an actual shop or do we only trade online. Have a gander and find out more about us.

Yes it’s true, not too many moons ago we operated out of a garage in a sub-urban neighborhood. It was all fun and games for a good while; house parties, sleep overs, late night bike builds… Things got a little out of hand till there was no space left to live. A three bedroom house/double door garage full of people, animals(my pets), boxes and boxes of parts and bikes is only big enough to hold so much. We had to make a move.

And so we did! BMX Direct is now a full functioning store, work shop, mail order and a place to hang out. Nothing glamorous, just a rad place for dudes to get bike parts, ride a little and hang out while building wheels or getting their bike built.

Alot of you visited us in our old dig. It was a base for BMX in Durban for many years, now in our 400sq warehouse we feel like we are the base for BMX in South Africa. Big words, well, we have been around supplying BMX product for more than a decade, and, are the only true supplier of BMX on the African continent. If you have ever ordered from us online, been by our shop or even picked up a bike from us at the skatepark, then you would know exactly what I mean – Schogn Lee CEO/ Owner (proudly rider owned and operated)

Thank you for being part of what we do.

Want to know more about how things work? Also see the FAQ page and the “How do I order from BMX Direct” pages.


BMX Direct South Africa IconBMX Direct South Africa

62 High Road, Brentwood Park, Benoni

4.9 105 reviews

  • Avatar Blaze Ballantyne ★★★★★ a week ago
    Hands down the best BMX shop in SA. Rider owned, always friendly and willing to go the extra mile.
  • Avatar Francois Robert Palm ★★★★★ 3 months ago
    Awesome shopping experience. Packaging done very professional. Not a scratch or part missing. Ordered a lime green Werethepeople BMX for my grandson- he is over the moon with the bike. Thanks guys, wish I can give you a 10 star rating. … More
  • Avatar Daniel Opperman ★★★★★ 3 months ago
    Some of the best service I have had in years from any company would recommend them over anyone
  • Avatar Mark Pienaar ★★★★★ 4 months ago
    Best bmx store you can get around SA!
    This is the no. 1 store for sure.
  • Avatar Nathan Watt ★★★★★ 3 months ago
    Fantastic quality, arrived earlier than scheduled. Dailed and ready to go.
  • Avatar Huzaifah Kathrada ★★★★★ a year ago
    Great customer feedback, very helpful 👍🏽
  • Avatar Franco Griesel ★★★★★ a year ago
    These guys are awesome… They have the best parts in SA and their delivery is always on time and shipping is not expensive… For sure best bmx online store in SA
  • Avatar Rethabile Molefe ★★★★★ a year ago
    Made an order from Botswana and had trouble with payment the company was very patient and extremely friendly, as soon as I managed to make the payment goods arrived really quick, excellent quality 👌will definitely order again
  • Avatar Leanne Jolliffe ★★★★★ 2 years ago
    Great quality products with good pricing. Order came 2 days after purchase and have never been more satisfied with it!! Excellent service. Will definitely shop again 😄
  • Avatar Tracey-Ann Scott ★★★★★ a year ago
    Shaun was amazing. So helpful and the service was great. The bike got to us in time for my sons birthday. The bike is AWESOME, my son is over the moon.
    Great service from the guys at BMX Direct 👌🏻
  • Avatar Presley Luke ★★★★★ a year ago
    Many thanks to bmx direct and support got everything on time and all good.
    Thanks for all the help
  • Avatar Jarod Scott ★★★★★ a year ago
    Thanks to Hank I got my items just over 4 days. Super speedy. I'm honestly satisfied with my first time buying/ordering from bmx direct. I sure will order more just abit broke now lol. Was so excited my hands were even sweating lol. … More THANKS BMX DIRECT
  • Avatar Eric Kidd ★★★★★ a year ago
    Super shopping experience, prompt delivery and quality parts.
  • Avatar Cameron Nicol ★★★★★ a year ago
    Great, humble and truly local store.I recently ordered a complete from their store that was still to arrive in the country, and in less than 48hr from them receiving the stock from America, they had it on its way to me in Cape Town. I was … More able to ask any question at anytime due to their WhatsApp customer service line and spoke to someone who is genuinely willing to help, and not who only wanted your money. I can’t stress this enough that this is probably the BEST online store I have ever dealt with and I couldn’t recommend them more even if I tried.They ship with fast way couriers which in its self is a good courier company to work with knowing that even once your order has left their hands, you will still receive it in a timely manner. I hope their store grows significantly because they definitely deserve it.Keep it going guys.
  • Avatar Yeti Voice ★★★★★ 3 years ago
    I have been buying from BMXDirect for over 15 years. I don't go anywhere else for BMX stuff. I even ordered from them when I was overseas. The prices are good and the stock is always fresh. Hank's in this for love, and has always … More been a super reliable, highly transparent, and helpful. The whole BMXDirect team are intelligent, insightful, and live the BMX lifestyle every single day. I respect them, I support them, and I guarantee you will too.